The Philippine Department of Tourism (PDOT) has made it easier for local and international tourists to understand the ABCs of Philippine culture. Last February 27,2020, the Department of Tourism (DOT) showcased their newest video ad featuring the ABaKaDa alphabet which was held in Makati City, Philippines.

Written in collaboration with Curtismith, a notable Filipino rapper and singer, the ABaKaDa music video talks about 20 unique cultural facts about the Philippines represented by each letter of the Philippine alphabet.

Apart from that, the global community also recognized the PDOT's sustainable tourism advocacy. It won an Excellent Partner Award for sustainable efforts in the Japan Tourism Awards. It bagged the second place in the recently concluded Asia Destination Film Forum awards for the ‘Save Our Spots’ campaign.

The PDOT is also working on immersing tourists in the stories of every region. Sixteen tourism videos will highlight destinations of the regions, inviting everybody to be part of a greater year while ensuring every experience to truly be part of the culture.”

What else can we expect this 2020 for Philippine tourism?

PDOT Assistant Secretary for Branding and Marketing Howard Lance A. Uyking said, “I strongly believe that the principles of sustainability are more relevant than ever. After an amazing 2019, there’s no time to rest on our laurels—there’s always something brewing at the PDOT—whether they’re new advertisements or digital innovations—so we can keep visitors and locals alike interested in what the Philippines has to offer.”

One of the exciting tourism projects this year is the month-long Philippine Shopping Festival this March. Tourists can score bargains in a wide selection of discounts on airline tickets, hotels and resorts, tour packages, and all the major malls nationwide.

The PDOT has also partnered with the Film Development Council of the Philippines (FDCP) to promote the country in the international film industry. Dubbed as the “Film Philippines,” the program will provide incentives to attract foreign film productions to hold location shoots in the country.

Filipino creative minds in the meantime can join the “Go Create Getaway,” a new crowdsourcing campaign this summer, inviting tourists to become content creators and vloggers. It will be a competition to win exciting prizes.

PDOT encourages both foreign and local tourists, “Be Part of the Tradition, Be Part of the Celebration, and Be Part of the Fun”. SweetEscape advocates domestic travels #CapturedPerfectly anywhere in the Philippines. Book a shoot from Luzon, Visayas, and Mindanao starting at PHP 5,000 only. Tag us on instagram @sweet.escapphilippines to get featured.