Your main task is to exponentially grow the number of users in SweetEscape and optimize their conversion and repeat rate through the funnel, while minimizing the acquisition cost to gain the highest ROI possible.
Savvy in Google analytics, GDN, SEO, SEM, Facebook Ads Manager and other digital marketing tools
Know how to optimize the budget to earn highest ROI through digital marketing
Take initiative and ownership of your project end to end (targeting, AB Testing, creative briefing and supervision, measurement)
Create internal promotion/campaigns to grow the number of users in SweetEscape through digital marketing
Work with content team design team and product team to ensure smooth execution
Work with product team by giving feedback or input to optimize conversion
Measure ROI of each ad and AB testing and share the learning report with the team
English language
Communication skill - know how to write and present professionally
Upbringing - be mindful and always represent the SweetEscape brand well in working environment
Independent - you need to be able to take calculated decision and risk taking even when you are not under supervision
Learn and master tools necessary for the job, such as: Facebook Ads, Instagram Ads, Google SEM, Google Display, Google Analytics, Apps analytics (appsflyer or tune or adjust), Google tag manager