Entering the new normal phase, various programs have been launched to stimulate Indonesia’s economy, including the tourism and creative economy sector as well. As a part of this initiative, photography and videography platform SweetEscape together with the Ministry of Tourism and Creative Economy Republic Indonesia (Kemenparekraf RI), have just signed a strategic partnership until 2024 to support Indonesia’s tourism industry which has been affected by Covid-19.
SweetEscape and various other partners have signed the Memorandum of Understanding (MOU) with the Marketing Deputy of Kemenparekraf, and the Partnership Agreement (PA) which discussed the technical implementation of the partnership was also signed with the Marketing Communications Director of Kemenparekraf during the signing ceremony called “Wonderful Day with Wonderful Indonesia”, held at Hotel Mulia, Senayan, on Monday (7/12/2020).
“This strategic partnership will play an important role in raising the brand awareness of Wonderful Indonesia, which is the tourism and creative economy brand of Indonesia” as revealed by Ibu Niscaya, Marketing Deputy of Kemenparekraf. She adds that lone effort by Kemenparekraf will not be enough to boost Indonesia’s tourism and creative economy, as collaborations between various stakeholders (penta helix model) will be required as a part of the Indonesia Incorporated Spirit.
Marketing Communications Director of Kemenparekraf, Ibu Martini M. Paham (Ibu Diah), further adds that in this synergistic partnership, the involved partners are expected to be able to penetrate new markets. One of them being with SweetEscape as the photography and videography partner in this program. A combination of partners with diverse market characteristics, is hoped to be able to assist Kemenparekraf accelerate its marketing initiatives for Indonesia’s tourism and entice domestic tourists, as well as global tourists in the upcoming time.
David Soong, CEO and Co-Founder of SweetEscape hopes that this strategic partnership with Kemenparekraf will be able to accelerate the recovery of Indonesia’s tourism industry. “Particularly through the partnership in creating appealing visual contents, training local photographers in tourism destinations as well as other activities that promotes tourism through visual storytelling will inspire and increase domestic tourism activities, while following the health protocols,” David closes.
One of recently formed partnership was the photography workshop called “Di Balik Lensa Nusantara” (Beyond the Lens of the Archipelago), which ran in last September with the aim of revitalizing local tourism industry and support the productivity of local talents in the region of Jabodetabek, Jogja, Solo, Semarang, Bintan, Bali, and Labuan Bajo.
All photos and videos from the workshop can be accessed through https://www.sweetescape.com/en/wonderfulindonesia.
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